The Marketing Rockstars

When it comes to Marketing; the team can honestly say there is never a dull moment. The (self-proclaimed) “Marketing Rockstars” at Sierra View Medical Center handle everything from crisis communication, all internal communications (including Weekly Resources Update) to pressing signage needs. In addition to the urgent requests that flood the department on a daily basis (especially during this pandemic) the team is there to throw events, write stories, highlight departments and patient journey’s, create amazing advertising, keep a handle on community outreach and social media, run fundraisers and support every area of SVMC. “The team in Marketing is one of a kind. They are here to assist every person, every time and do so with a smile on their face and mission in their heart. That mission is to uphold SVMC’s Values of Compassion, Collaboration, Accountability, Integrity and Respect. I couldn’t be more proud to lead such an amazing team.” Said Kim Pryor-DeShazo, Marketing Director and lead for this team of go-getters.

The Marketing Rockstars are comprised of:
• Kimberley Pryor-DeShazo, Director of Marketing, Public Relations & Sierra View Foundation
• Alida Verduzco Silva, Marketing & Community Relations Manager
• Malynda Parsons, Public Relations Specialist
• Valeria Reyes-Chavez, Marketing & Events Specialist

For their hard work and dedication, we thank them for always finding a way to be of service to the hospital and the Sierra View Foundation. Please join us in celebrating this amazing healthcare marketing team. Earlier in the month, they observed Marketing Week (October 4-8, 2021).